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Prepaid Card Provider Now Providing Rewards Programs to Customers through Cardlytics

Thursday, September 30, 2010

Cardlytics, the pioneer of transaction marketing in banking, announced today that it has added its first prepaid debit card portfolio to its substantial base of card customers. A number of banks already leverage Cardlytics' transaction marketing platform to provide loyalty incentives to online debit and credit card customers, however, FSV Payment Systems, a leading provider of network branded (Visa®, MasterCard®, Discover®) prepaid card products and processing services is the first to present rich, targeted reward offerings to its prepaid users through the Cardlytics platform.
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